Support for Think Pink goes sky high

The Melbourne Star Observation Wheel turned pink last month in a show of support for the Docklands-based Think Pink Foundation’s latest fundraising program “Mask Up with Think Pink”.

Melbourne Star created a glittering kaleidoscope of pink on Thursday, November 19, 2020 just one day after it reopened to the public following the easing of coronavirus restrictions in Victoria.

By lighting up in pink, Think Pink Foundation chairman Ron Smith said the Melbourne Star was helping raise awareness and help the foundation maintain its free services to women with breast cancer across Victoria at the Think Pink Living Centre at Yarra’s Edge.

With demand for its services increasing by 300 per cent during the lockdowns, Mr Smith said the pandemic had hit the charity hard by drying up its usual sources of fundraising, which make all of its free breast cancer support services possible.

Breast care nurse consultant and Living Centre manager Andrea Cannon, who initiated the Mask Up with Think Pink fundraising campaign, said despite being forced to temporarily close the new Think Pink Living Centre, it had managed to pivot and expand the support services online via Zoom. 

“This has allowed many women and their families from country and regional areas to take part, breaking down the tyranny of distance,” Ms Cannon said. 

Head of sales and marketing at Melbourne Star Observation Wheel Nicole Hill said, “Melbourne Star Observation Wheel is an iconic part of Melbourne, we’ve continued to light up the skyline as a beacon for the community throughout COVID-19 and are delighted that we can continue to support foundation’s like Think Pink.”

The Think Pink Living Centre at Yarra’s Edge will reopen its doors to the community in February, 2021.

For more information: thinkpink.org.au